Anthropologie
Founded in 1992, Anthropologie is a branch of the Urban Inc. company, which owns stores like Urban Outfitters and Free People. It is officially described as “a lifestyle brand that imparts a sense of beauty, optimism, and discovery” to the customer. It is marketed to customers’ appreciation for “artfulness” and “good design”. Its products are consistently unique, and tend to incorporate a lot of bold prints and colors. Anthropologie is not a basics brand; in other words, it is not meant to meet customers’ foundation needs.
It is an artistic brand, one that caters to the more indulgent, ostentatious consumer desires.
For the following VM we chose Morocco Textiles and interior as our theme, which consists of a mix of warm, earthy colors with the wooden carved frames and the accents of cooler tones.
MOOD BOARD
KEYWORDS:
•Exotic
•Elegant
•Vibrant colors like blues, greens and golds.
•Mosaic
•Geometric patterns
•Potted plants
•Accessories
•Wooden products
•Candles
•Intricate carvings
•Arch doorways
•Cool and cozy environment
PREPARATION PROCESS
The products for the VM were made with the help of artisans.
FINAL OUTPUT
